As it is an Italian brand the pricing is also according to its countries standard but it can be decreased like Activa or Yamaha if they increased the number of centers all over India resulting in an increase in sales. The increase in sales will automatically encourage them to open a manufacturing unit in India which will lead to a decrease in price "Piaggio Vehicles Pvt. Ltd,Floor 4, Sr No 210, Final Plot No 72, Town Planning scheme, Yerwada No 1, Kalyani Nagar, Pune - 411006, Maharashtra," vespaindia@piaggio.co.in 18001088784