The L’ATTITUDE Leadership Award is presented to individuals who, in their life and work, have achieved exemplary personal success. Learn more. L’ATTITUDE is a business based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. Our national platform showcases the contributions of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on changing the narrative of who we are as a nation and who the drivers of growth are for the next few decades.