Mobile Video Advertising Tactics 2021 Take the time to choose what your brand persona is and how you want to communicate with your viewers so you can create something truly unique in your mobile videos. At the end of the day, brands want to create memorable mobile videos that show who they are, what they do and why viewers should care about them. Create a Memorable Color Palette - Color is another fundamental piece in the marketing puzzle and is essential to strong branding. Think of Pepsi’s signature red, white and blue or ESPN’s bold red. Brands with a strong color palette make sure to incorporate it into their mobile video advertising. This is for a good reason, because a signature color can boost brand recognition by 80%. When developing and designing mobile videos, be sure to select and stick to a simple but strong color palette to increase consistency and recognition. With enough repetition, these colors could become your signature, so take the time to choose them carefully. Find Your Font - Fonts are an essential branding component. For example, Coca Cola’s classic Spencerian font is easily recognized and immediately associated with the company. The font has stayed true to its classic style throughout the years, and as a result, it is one of the most iconic brand fonts in existence. Fun fact: Coca Cola’s script logo was designed by the founder’s bookkeeper, Frank Mason Robinson, who felt that the double C’s would look great in advertising. In addition to conveying a brand’s aesthetic, fonts are also a vital functional component. This is especially true for mobile videos, where brand names and captions must be easily legible on a tiny mobile screen. For more such updates, check Out recent Martech Cube Guest blogs.