Why social media is important in growing your business? Social media can work like a miracle for business owners if used properly. It helps business owners in many ways. The importance of social media in business is exemplary. Advertising agency the contribution of social media towards business stands second to none. To name a few reasons why social media is important in growing your business is: It helps in conducting market research Almost 95% of world’s population is on social media People tend to buy from sources they can trust and people trust social media sites almost blindly. Social media helps us to connect with potential and existing customers. It also helps business owners get insights about their own company. Which can be further used for improvement. Advertising agency