Martech Interview with Tony Ayaz on Marketing Data Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools. Customer Experience impact business outcomes like revenue, retention and product adoption. CX has a massive impact on a brand’s success. Today we are in a MAU/DAU world where adding users is even more critical connecting to future revenue growth. You need to have quick customer insights in order to keep customers. In customer experience, every second counts, which is why brands need the most up-to-date, fresh data analytics that can be queried in seconds. Essentially, Scuba modernizes CX by providing brands with faster, granular, and accurate customer experience analytics. About Tony Ayaz - Tony Ayaz is a seasoned operator skilled at executing GTM strategies to scale companies from $0 to $100M/IPO while building great teams and culture. He is a driven executive with entrepreneurial experience as a Founder/CEO, Board Member, Executive, Sales Leader, and Investor. His combination of early-stage and hyper-growth company experiences provides him with a holistic approach to scaling companies for over 20 years with multiple exits. About Scuba - Scuba analytics enables complex behavioral queries to be created on the fly with a simple user interface that allows quick synthesis of the data you are interested in—taking it from billions down to the granular insight, in seconds, not hours or days. For more such updates, check Out recent Martech Cube blogs.