Brock and Associates is a boutique recruiting firm specializing in superior talent assisting C-suite executives and partners. Dixie Brock opened the firm in 1984 on Peachtree Street in downtown Atlanta with office furniture loaned to her from a previous employer's renovation, a one-year business plan, and a pledge to herself that if she did not generate enough revenue to pay all expenses for that year within six months, it was her signal to let her dream go.