Our mission is to provide the community with the knowledge and tools necessary to optimally change their bodies for the better and make fitness a lifestyle and not just a means to an end. "To us, the GOAT has always been a symbol of strength, athleticism, and the stubbornness needed to reach one’s goals. When we picture a majestic goat scaling a mountain with explosive power and determination, it inspires us to reach the top of our mountain— real or metaphoric. Benefits of Having a Personal Trainer Everyone can benefit from a trainer. The top athletes in the world still use trainers to have an outside eye and to keep them progressing. Most people don’t push themselves past their comfort zones, and trainers can do that while staying within your limits. Plus, it sounds pretty cool to tell people you have a trainer."