Organic SEO (Search Engine Optimization) is a digital marketing approach that focuses on improving a website's visibility in search engine results naturally and without paid advertising. This strategy emphasizes creating high-quality, relevant, and user-friendly content, optimizing on-page elements, and acquiring reputable backlinks. Organic SEO aims to attract and engage a target audience through search engines like Google, Bing, and Yahoo, without relying on paid placements or advertisements. It is a sustainable, long-term strategy that prioritizes ethical practices and provides lasting benefits by enhancing a website's search engine rankings and driving valuable, unpaid organic traffic.