No matter whether you are an analyst or business owner, you must have to choose the right analytics platform for your data or business. This guide elaborates on Matomo Analytics and Google Analytics, their features and metrics that are essential for tracking, analyzing and optimizing your website. Discover which tool aligns best with your needs in terms of data privacy, cost, and customization. Learn about the differences in data ownership, features, and reporting capabilities between Matomo and Google Analytics. Make an informed decision to select the best platform for your website's tracking, analysis, and optimization requirements. Choose wisely to optimize your data strategy.