Budgeting can be a constraint for new business owners and start-ups while marketing their products and services. PPC is a paid advertising strategy that helps new business entities and start-ups increase their online visibility and enhance their website traffic. Businesses can place ads on search engine results pages (SERPs), social media sites, and other websites. While advertisers can bid on keywords and pay only when a user clicks their ad, users get to see these sponsored ads at the top of the SERP. PPC enables businesses to work within their scheduled budget and maintain a budget-friendly marketing campaign. MWS is a trusted digital marketing agency that helps small and medium-sized businesses use PPC ads and increase their visibility on search engine pages. PPC ads are great for building the online reputation of businesses and attracting potential buyers easily. By conducting keyword research, we help determine which keywords potential customers are searching for. This allows small and medium-sized businesses to bid on these keywords and appear in front of buyers online.