Madurai Never Sleeps, and Neither

They call Madurai the sleepless city, the Thoongaa Nagaram, where the tea stalls glow past midnight and the temple streets hum before sunrise. Here is something worth thinking about: your customers behave the same way online. A parent searches for coaching classes at 11 PM. A wedding planner compares jewellery showrooms at 1 AM. A tourist lands in the city and types “best hotel near Meenakshi Temple” before even leaving the station.