Raymond’s ‘Mandap on Wheels’: How a Moving Wedding Mandap Is Redefining OOH Advertising?
India, Asia, Pacific and Middle East
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Instead of putting up a huge billboard or launching a high-budget ad, Raymond has launched a creative transit OOH advertising campaign and turned the streets into a wedding venue. Ethnix by Raymond’s latest campaign, ‘Mandap on Wheels’ turned the roads of Gurugram into a transit wedding destination with a decorated mandap, a live band, and an actual wedding ceremony happening.
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