Amul’s Latest Janmashtami OOH Advertisement Is Peak Experiential Marketing | Vigyapan Mart

Experiential OOH advertising turns the ad medium itself into part of the idea, instead of just displaying a message on it. Rather than printing a festival symbol on a billboard, brands physically recreate the moment - like Amul's Janmashtami campaign, which built a real human pyramid climbing toward a Dahi Handi matki on the billboard structure itself